PITTSBURGH (KDKA) — Giant Eagle is hoping to combat food waste by selling produce that is less easy on the eyes.
The retailer is introducing “Produce With Personality,” a campaign aimed at showing people that misshapen fruits and vegetables taste just as good as their prettier counterparts.
“Produce with Personality celebrates some of the “ugly” fruits and veggies that are often rejected by retailers. The program is a first in the Pittsburgh area, and includes items such as navel oranges, apples and potatoes,” Giant Eagle states in a news release.
If the oddly shaped fruits and vegetables aren’t to your liking, perhaps the price will make your mouth water.
“Produce with Personality is product that has cosmetic imperfections,” explains spokesperson Dan Donovan. “Those imperfections allow us to offer these items to customers at very attractive prices.”
How attractive? 20 to 25 percent cheaper.
The campaign follows the news that as much as six billion pounds of produce is thrown away each year, enough to fill four NFL stadiums.
Where can you find the bargain produce?
Special displays in the produce departments of the Market District in Fox Chapel (Waterworks Shopping Center) and Giant Eagle stores in Shaler (Route 8), Pittsburgh’s North Hills (McIntyre Center), Seven Fields, and Peter’s Township (Donaldson’s Crossroads) will feature the special fruits and vegetables.