Welcome to Marriott’s hotel room of the future, coming in 2016

Fortune

Marriott hotels are getting into the digital age. Not because it’s the cool thing to do, but because the company sees a chance to recapture some of the travelers who have turned to booking their hotel stays through online travel agencies such as Expedia. The hotel chain plans to install doors that you can unlock with your phone, let customers log in to their Netflix accounts from their room TVs, and may also offer wireless charging.

Not in the works (as yet) are internet-connected lights and shades, unless there’s a compelling return on investment—and currently Bruce Hoffmeister, CIO with Marriott, says he doesn’t see one. He says requiring franchisees to invest in new technology is a tough sell unless it can increase revenue or cut down on costs. However, he agrees that investing in a mobile app and mobile check-in experience has been essential to driving customers to book their…

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